We know that not everyone wants fluoride, but we all want a clean and fresh experience. We've carefully crafted this essential oil flavored toothpaste without fluoride leaving you the choice. Great for whitening your teeth without the ingredients you don't want. This toothpaste is crafted to remove stains* to help you achieve a beautiful smile. Not tested on animals. Made without: sodium lauryl sulfate (SLS), triclosan & parabens; artificial flavors & sweeteners; preservatives & blue, red, yellow dyes; plastic microbeads. *Surface stains.