Helps prevent and reduce plaque and gingivitis. Helps control plaque bacteria that contribute to the development of gingivitis and bleeding gums. 24 hour protection with 2x daily use.* Kills millions of germs that cause plaque, gingivitis and bad breath. Without the burn of alcohol. Alcohol free. *Gingivitis reduction vs. brushing with ordinary toothpaste. **Fights plaque & gingivitis.