This moisturizing bar looks and feels different because it contains oatmeal to cleanse and gently soothe your skin. The unique soap-free formula blends powder-fine oatmeal, nature's own gentle cleanser, with a skin-softening moisturizer. The natural oatmeal works to absorb dirt and oil and then gently rinses away, leaving your skin feeling soft and smooth. Fragrance- and dye-free, so it is gentle enough for even sensitive skin. Dermatologist recommended.