Your new baby's skin is 30% thinner and needs extra care. Blended with real cotton, Cottontouch is specially designed for newborn's sensitive skin. Perfectly pH-balanced to newborn skin. Light, silky moisturization lasts for 24 hours. Hypoallergenic and proven gentle on newborns. No parabens, phthalates or dyes. Recyclable plastic bottle. Empty before recycling.