Dove Daily Moisture Shampoo, with Pro-Moisture Complex, immediately smoothes the outer surface, while deeply nourishing your hair from within to make it healthier in the long run. Every time you use it, your hair is smooth, soft, manageable and 10x more resilient to daily damage from grooming and brushing.* For normal, dry hair. PETA cruelty free: Dove does not test on animals. Recyclable packaging (empty before recycling). *10x less breakage when combing vs. non-conditioning shampoo.