Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium seed husk, may reduce the risk of heart disease by lowering cholesterol levels. One serving provides 2.4 grams of this soluble fiber. Consult a doctor if you are considering use of the product as part of cholesterol-lowering program. Gluten and sugar free. Smooth texture. Natural and artificial flavor.